🥝Personas
Translating user's behavior into a simple and useful template for product development
What is it about and why is it relevant ?
According to Waag's Co-creation Navigator, personas are "(fictional) descriptions of a possible user or stakeholder, someone who has goals for using the product or intervention". A key element in a design-driven development process is a research study where design anthropologists document and map the users’ behavior. Research often provides rich and complex data sets and user insights. Personas translate this knowledge into a form that is simpler and easier to grasp and thus serve as a good basis for the development of new solutions. Personas remind the participants that they have to develop solutions that match the specific needs represented by the various user groups, for example, different types of companies, users or clients.
There are different canvases and toolkits that could be used to apply this tool. Here we share with you a link to Waag's Co-creation Navigator version of the Personas template:
In CENTRINNO, Personas could be used to understand the target audience of the pilot. They can be a complementary tool to Emotion Networking to analyse different user profiles involved in heritage discussion, or actors that should be included in it. This tool could be applied to any activity that needs to better understand and exemplify user and citizen groups in the local pilot city area.
Summary Table
Last updated
